Here's what I have observed from my YSM account: 10,000 impressions / day - 1.2% CTR 20,000 impressions / day - 0.8% CTR 30,000 impressions / day - 0.4% CTR 60,000 impressions / day - 0.15% CTR Does anyone knows why? I thought CTR should be pretty constant. By the way, I am Not using Content Matching. Any insights is appreciated
CTR can fluctuate. Perhaps your getting more visibility on genertic terms. Higher CTR will usually come from brand keywords. 10,000 impressions to 60,000 impressions is a large gap, if its on one specific term, perhaps someone/something was performing click fraud on a competitor, hense why you have such high impressions, as your clicks have stayed fairly constant at around 12,000.
Thanks. The keywords I am bidding on is too expensive in Adwords. So yes, I am getting a better ROI with YSM.
From what I understand your CTR (Click Through Rate), is a percentage based on the number of views of your ad vs. the traffic that actually clicked through to your ad. Think of driving down the highway and you see a billboard, everytime anybody drives past it and sees the billboard, that's an impression. Everytime somebody calls the number on the billboard, that's a click through. So, if you're on a busy highway with more people driving past your billboard means you have more impressions and the number of people actually following through (or clicking on your ad) effects your CTR%. If you have 1000 people drive past your ad, and you get 1 sale, your CTR is going to be lower compared to if you had 10 people drive past your ad and had 1 person click on it. Usually the reason is, since your keywords aren't relevant to your ad. If your ad is relevant to the keyword that the customer searches then you have a higher chance they'll click on your ad, if it's unreleveant they'll skip your ad and go to somebody else's that has a better ad match to the keyword they searched. So you should create smaller ad groups with relevant keywords to keep your CTR% higher. Example: let's say you're promoting: ringtones If you list all and every keyword related to ringtones in the same ad group with an ad copy such as: "Sign up to get Free Ringtones". Most likely you're going to have high impressions due to the broad keyword, but you're going to hae less clicks compared to impressions, since it's not as targeted and relevant to what the customer might have searched. They saw your ad (an impression) but it was too broad and went to something more targeted. If you divided your keywords for ringtones into specific adgroups of about 25 keywords, such as, "nokia 6010 ringtones" and had all keywords and ads related to that search term. You'll have a higher CTR% since you'll have less impressions due to your ad/keyword being targeted and your ad is relevant to the keyword the customer searched. Targeted traffic = higher conversions. I'm still new as well, but learning, hope you can understand what I'm saying.
Wow, nice post ABCD... very intresting, more then that it's somtimes just plain statistics the CTR has a growing graph that will stable for you along the way(it won't go down no more after the X point), but I agree targeting campaign is a very good idea to increase CTR, alltought CTR is somtimes not that important the main issue is ROI and you can get fine results with low CTR as long as your traffic is targeted