The Hidden F In Your Web Pages

I think this is useful for ad placement.

"A team of scientists engaged in military research recently came to the conclusion that when it comes to reading web pages,most readers read in "F" shaped pattern taking into consideration the eye movements of 232 readers,it was found that a reader generally reads in a horizontal movement first.This is followed by their eyes moving downwards a bit and then,ensues reading across in a second horizontal movement covering a shorter area than what it was previously."

Read the whole article here

http://blogtrench.blogspot.com/2007/08/hidden-f-in-your-web-pages.html

Cheers

 

i see a hot zone to the left; is that inferring we would have a better CTR w/ ads placed there?

 

Thats great, good news, good read.

 

Hmmm thats interesting

 

an interesting read

 

That is indeed an interesting read. It does make a lot of sense, thanks for sharing.

 

Very interesting read....

But with all these bad moves in Iraq by the military, I'll have to think twice.

 

adding one ads unit under your main menu may give your better results

 

Yeah, the best return I get from ads is either along the top or in a left hand column.

 

got a similar post here too
eyetools.com/inpage/research_google_eyetracking_heatmap.htm