While researching the concept of memes as a means to increase traffic came across the following: John Stoner has created a designer virus to spread the meme of generosity. Here's what he says about the virus: "A little while ago, I made up these cards. They create a chain of generous acts, memetically. How do you use them? You do something nice for someone, and you do it anonymously. For example, you could pay the toll of the car behind you at a tollbooth. One thing I've done is go to this wonderful bakery near my home, and buy a treat for the next person who walks in the door after I leave. Be creative! And you pass on one of these cards.... check them out." http://www.generosity.org/ What is a Meme: Memes are contagious ideas, all competing for a share of our mind in a kind of Darwinian selection. As memes evolve, they become better and better at distracting and diverting us from whatever we'd really like to be doing with our lives. They are a kind of Drug of the Mind. http://www.memecentral.com/