The Future of SEO and Online Marketing?

MattUK Notable Member

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I answered a post about this yesterday, though it got me thinking. I've written an article about it and posted it on my site, though I'd be interested to hear others views on this.

Last week I attended the Online Marketing show in London. An interesting theme that ran through many of the presentations was 'The future of online marketing and SEO'

The online marketing budget spend over the last few years has altered considerably. Companies are now spending less on traditional forms of advertising such as TV, radio and print, and this is increasingly being allocated to the new media spend. Recent advertising campaigns have seen credit cards being launched solely online, new cars being promoted on the internet before they are announced anywhere else.

It's a fact that companies are spending less on traditional forms of media, both proportionately and in real terms. TV companies are facing a crisis both in terms of advertising spend and in market share. People are spending less time watching TV and more time online. The web is moving towards delivering 2.0 content as we have seen with programme downloads, podcasts, online radio stations and live broadcasts. With the advent of Sky Plus and similar systems viewers are now able to skip TV advertising completely.

The online marketing industry is also set to change. With the advent of Web 2.0 and social computing the net is fast becoming a network of true 'communities' Advertisers in order to be effective will be forced to spread their spend over a greater number of mediums. SEO will still be vastly important as long as people are using search engines. SEO is generally proven to deliver the greatest numbers of qualified leads with the minimum investment. However even this may be unrecognisable in a few years as search engines strive to deliver personalised results based on a users preferences.

Companies will be alerted to the potential of social networking to give a community feel to their sites in order to breed brand loyalty and recognition. Tools such as corporate blogs and podcasts will become commonplace as companies aim to 'connect' with their customers.

These mediums will allow corporations to worth with the consumer and react faster to complaints and feedback. Messageboards, blog feedback, product review sections and Wikkis will become commonplace on corporate sites.

The downside to this of this of course is that negative publicity will also have the potential to spread just as quickly. Small websites that have attacked Paypal and McDonalds have become vastly popular as word spreads about them via the vast social network. Damage limitation to internet based and attacks will have to be part of a new-media marketing mangers armoury.

These are exciting times in New Media marketing. The growth in online media is increasing and the playing field is continually changing as peoples internet usage patterns change. Traditional SEO's will be forced to adapt to their customers requirements of a broader online presence.
Click to expand...

If you want to use the article feel free, though please can you link back to it at http://www.netmarketingsolutions.co.uk/

MattUK, Jun 23, 2006 IP

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#2

Good article. I had one emailed to me this morning with spelling mistakes and words used incorrectly.

ROAR, Jun 23, 2006 IP

MattUK Notable Member

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My spelling and typing is terrible, I've just learned to use a spell checker

MattUK, Jun 23, 2006 IP

Nikolas Well-Known Member

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Interesting thoughts, and I fully agree with you.

My feel is that internet is changing right now to what we call web 2.0, and I guess this is a big opportunity for everyone that can see it.

Nikolas, Jun 23, 2006 IP

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The Future of SEO and Online Marketing?

MattUK Notable Member

ROAR Well-Known Member Affiliate Manager

MattUK Notable Member

Nikolas Well-Known Member

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