http://www.cnn.com/2005/TECH/12/23/john.bartelle/index.html John Batelle Co-founder of Wired magazine is comming out with a book about search.
Its been out for a couple of months already! More for the general public than techies or SEO's it contains nothing new. Much more insightful and a better read imo is Doug Edwards blog. He was Director of Consumer Marketing and Brand Management for Google from 1999 to 2005 and tells (is telling) a lot of interesting stories. - Michael