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The First YPN Improvement #1

Discussion in 'Publisher Network' started by jackburton2006, Jan 27, 2007.

  1. #1
    So I just noticed today (no idea how long it's been this way) that YPN has improved one aspect of their ad delivery -- ads no longer repeat ad nauseam across your ad blocks on a given page. Before, depending on how many ad blocks you had on a given page, the same ad that showed up in the #1 ad queue position would show up in all the #1 ad queue position of all your ad blocks on that page. Not anymore. I'm no longer seeing repeated ads across the ad blocks.

    How you like them apples?
    SEMrush
    EDIT: Nevermind, guys. I just checked my site an hour later after making the thread -- yup, the ads are repeating themselves once more. LMAO. I guess they're "working on it" still.
     
    jackburton2006, Jan 27, 2007 IP
    SEMrush
  2. Red Thunder

    Red Thunder Peon

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    #2
    Hehehe! I just didn't think they had enough advertisers. I knew something was fishy there. Hehehe, good looking out. Later.
     
    Red Thunder, Jan 27, 2007 IP
  3. karagold

    karagold Peon

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    #3
    I'm also seeing the same thing. ad blocks are no longer repeating advertisers. this might be a good thing if there were enough advertisers to fill in those ad blocks. instead, i have 1 targetted ad block and another ad block that has absolutely nothing to do with my site. i have also noticed a drop in ctr as a result. it also seems that the first ad blocks are getting the targetted advertisers with the fillers coming in afterwards. even after several refreshes this is holding. personally, i didnt mind the repeated ad blocks as it usually meant the highest paying advertisers were being repeated. now, the untargetted ad blocks make my sites look spammy and unrelated. might be time to redesign my battle tested layouts for this new ypn phenomenon before it becomes permanent.

    i remember a poll regarding this. i guess they didnt like my answer - relevance is more important than unique ad blocks. you only need 1 ad block to make money, but it needs to be targetted to maximize on it.

    jmo
     
    karagold, Jan 28, 2007 IP
  4. PwrUps

    PwrUps Peon

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    #4
    I noticed this improving for the past week. It seems to be doing really well though. Looks like they are making their way out of the beta one step at a time.
     
    PwrUps, Jan 28, 2007 IP
  5. D3Si

    D3Si Peon

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    #5
    It Repeat :) on my site
     
    D3Si, Jan 28, 2007 IP
  6. w3bmaster

    w3bmaster Notable Member

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    #6
    They have mutch more to make to even equel Google ....
     
    w3bmaster, Jan 28, 2007 IP
  7. xharrisonx

    xharrisonx Peon

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    #7
    Sometimes ad's repeat. Sometimes they dont :/
     
    xharrisonx, Jan 28, 2007 IP
  8. d16man

    d16man Well-Known Member

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    #8
    I have actually been noticing this for a while on my blog...I can only display one format of ads, and I have noticed that sometimes they are different, sometimes the same.
     
    d16man, Jan 28, 2007 IP
    FireStorM likes this.
  9. FireStorM

    FireStorM Well-Known Member

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    #9
    Yes exactly they r nowhere near Google Adsense .
     
    FireStorM, Jan 28, 2007 IP
  10. jackburton2006

    jackburton2006 Peon

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    #10
    Bottom line is that it seems as if YPN's ads are no longer repeating themselves all the time. Which in my book is a mark improvement for YPN. Such as it is. But then again, I suppose we should all be happy they're making some progress. :)
     
    jackburton2006, Jan 28, 2007 IP
  11. guidyy

    guidyy Active Member

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    #11
    I've seen the same on my website.
    I have 2 blocks on page (leaderboard and leftrail), and ads are no more repeated, but on the leaderboard there is no relevancy.
    It's a good improvement anyway.
     
    guidyy, Jan 29, 2007 IP
  12. Chili

    Chili Peon

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    #12
    I'm noticing more and more geotargeted ads, and no repeating ads too. Unfortunately CTR is still embarrassingly low...
     
    Chili, Jan 29, 2007 IP
  13. -jay-

    -jay- Well-Known Member

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    #13
    same here, no duplicate ads, very nice.
     
    -jay-, Jan 29, 2007 IP
  14. oldcowhand

    oldcowhand Guest

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    #14
    No repeats, CTRs are up by 75%. I'm happy.
     
    oldcowhand, Jan 29, 2007 IP
  15. Tracey12

    Tracey12 Peon

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    #15
    I'm still seeing repeats sometimes but not as much as I usually do.
     
    Tracey12, Jan 29, 2007 IP
  16. depiction

    depiction Active Member

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    #16
    Yeah, things seem to improving slightly. I don't notice as many duplicate ads. However my CTR is still at rock bottom since Jan 15. (I haven't changed anything on my sites to warrant that CTR drop.)
     
    depiction, Jan 29, 2007 IP
  17. cmpolis

    cmpolis Peon

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    #17
    I am having the same problem. I contacted Yahoo recently to ask them about this. They said they fixed it, however, my ad targeting is also very poor.
     
    cmpolis, Jan 29, 2007 IP
  18. stock_post

    stock_post Prominent Member

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    #18
    Good find, I just checked one of my site.

    www.z6s.com

    has 3 bocks of 5 ads each and they are showing 15 different ads.

    Which is very good improvement.

    Thanks
     
    stock_post, Jan 29, 2007 IP
  19. karagold

    karagold Peon

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    #19
    do you get clicks with that layout? i dont know what to look at on your page lol.
     
    karagold, Jan 30, 2007 IP
  20. YahooSarah

    YahooSarah Peon

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    #20
    Hey Guys,

    One of our product managers, Amit Paunikar, wrote up a short post about this issue on the YPN Blog today. The skinny is that, yes, we have just launched an enhancement that will reduce the number of "dupes" and improve the number of unique ads on your sites. Amit says it well, so I'll refer to his post:

    "In response to your concerns, we recently did some fine tuning. Today, we're pleased to announce the launch of an enhancement that should improve the number of unique ads shown on pages with more than one ad unit. This enhancement applies to all types of ads, but impacts only our self-service publishers (i.e., most of you). If the live enhancement follows our research model, we anticipate that, in the long run, publishers may be rewarded with higher click-through-rates (CTR)."

    Check out the full post here: http://ypnblog.com/blog/2007/01/31/dupe-less-ity/

    YahooSarah
     
    YahooSarah, Jan 31, 2007 IP