My client is offering a massive discount on their holidays but it ends at the end of September! What would be the best way to get this promotion in front of the target audience in a very short time period? Thanks in advance
Put ads in the sites that potential customers go to. For example, if it is products that mothers would like, advertise on such sites as About and iVillage. Do an array of keyword searches for such sites.
Be prepared to spend A LOT of money if you go with adwords. Between fraud clicks and god knows what else you will be spending a lot. On free way you might consider is joining a bunch of forums related to your site and post in the offers section. This can bring some traffic for a small amount of invested time
Issue a press release and get it out on the large PR sites. You'll be indexed by Google within hours. Advertise on relevant sites. Promote the offers to his lists. If your client doesn't have lists, HAVE THEM START BUILDING LISTS ASAP so that you don't have to ask this question again in the future.
Write press releases it is a good start. I have one in my signature and in few hours you are in search engines. Good luck