As Google is the search engine most used in the world, every webmaster has the goal to get the list at the top of Google results. All have their own ways of achieving that goal. PPC (pay per click campaign) with Google AdWords is regarded as the easiest way, no doubt, it is expensive. PPC campaigns are very useful for managing and optimizing every ad. You can determine which ads are performing and which are not. To monitor the ads you need constant monitoring of keywords and click rates. The other point is the conversion rate so you can see how much money you spend in relation to the sale you will have. There can be an instance where we spent a lot of money in minutes with the sales at all. You must follow some tips for Google AdWords for successful advertising campaign. This can help pick up your online sales and increase the CTR (clickthrough rate). Even through the mission for any single campaign on Google Adwords seems very simple, you should always follow the advice of some. These boards are generally introduced by Michael Cheney. Always draw your ads Generate killer titles! Do not bother to compete with others on expensive keywords Focus on your ad and the study of all possible expressions Take your questions to potential buyers who could see your ad Filter unnecessary target groups through the use of qualifiers in your ads Do not waste money on more than paste a unique keyword for each ad Learning from past mistakes and successes and build on Thus, advertising with Google can be successful if you follow the above guidelines and better use of your money through AdWords and ppc campaigns.