Hello guys, i am new to this field but I have an ebook in mind about creating yelp accounts, building and writing sticked reviews on yelp. I know it violates TOS of yelp but I dont really know if it's ok to write an ebook like that. If there's might be a problem about this, please help me point out what kind of legal action that i might be involved. Thank you for all the helps.
Yelp hates "fake" reviews so when they are alerted about your presence (it will happen when one of the snooty Yelp regulars sees it), they will probably send you a cease and desist. Now, I don't know what they can legally do to you or if anything in the legal system would be worth their time and cost, but you will probably be on their radar.
As it is about fake reviews, start here if it's for the EU, AU or US market: http://en.wikipedia.org/wiki/Astroturfing