The Dissection Of A Profit Pulling Online Sales Funnel.

Discussion in 'General Marketing' started by John Guanzon, Nov 20, 2007.

  1. #1
    It is important if you want to maximize your profits
    online that you understand and implement the sales
    funnel process.

    What is the sales funnel process? - It's the
    tunnel that a potential customer (lead) who has
    visitor is taken through if they show interest and
    opt in to learn more information from you.

    Where Do You Start? - Find your market.
    First start with what you know. Do you have a
    skill, trait, or knowledge that others would be
    willing to purchase from you?

    If not, this is where you research popular warm/hot
    markets and join forums, sign up for information
    about the market and learn as much as you can
    on what is sold to that market and how those
    products are sold. Your key goal is to find a system
    that works and replicate it best you can while
    adding your own twist and style to it.

    Work Backwards - You can not produce a
    quality funnel until you have a product, service,
    or program to offer (Keep in mind this can also
    be someone else's, think affiliate programs.)

    Once you have something to sell and a market
    that is interested in you, have some set up to
    attend to. This set up involves several things:

    • Domain Name
    • Hosting
    • Auto responder service
    • Something of value that you can give away for free
      (Think "private label rights products")

    Once you have all of those items you need to create
    combine them into what is called a "squeeze page".
    Click Here For Example

    Once you have your squeeze page in place you have to get
    your follow up process in order.

    What is the follow up process? - The follow up
    process includes the page that people will see after they
    sign up from your squeeze page and the series of emails
    that will be sent out to the people who opt in via your
    auto responder series.

    The page after sign should be a thank you page, which
    explains that you thank them for signing up, tells them to
    check their email to verify they want to receive the info
    that you told them they would get for signing up (make sure
    you send them what you offered them in that first email they
    get), and then also includes a link which you explain is a
    thank you offer for them signing up. This is a link to the product
    you have affiliated with. The one that you make money from if
    they buy.

    The preset emails they receive after signing up through your auto
    responder series, which could be anywhere from 1 to infinity, will
    include reasons why they should check out that site your affiliated
    with and links for them to get there. This increases the amount of
    sales you make using this follow up method.

    Phew.. Ok all that is set up. Now what? - Now you find
    prospectsfrom your target market using different traffic methods.
    You will often times you will see people talking about what traffic
    method is the best. Honestly EVERY traffic method is the best.
    What you need to do is test and track your results when using
    different traffic methods and use only the ones that give you the
    best results.

    To help you get started I have compiled a list of different
    traffic methods:

    1. PPC - AdWords marketing
    2. Article submission
    3. traffic exchanges - instantbuzz, trafficswarm
    4. Press release
    5. Safelists
    6. Social Networks - myspace, facebook, apsense, directmatches
    7. Blogging
    8. Bookmarking - digg, reddit, stumplupon
    9. Squidoo
    10. Directory Submission
    11. Video Submission
    12. Forums
    13. Craigslist
    14. JV Partners
    15. Text/banner exchanges
    16. Purchase banner ads
    17. Link exchanging
    18. SEO

    Final Note- This takes time, patience, testing, and work.
    No way around it. Those who do it and succeed, I commend you.
     
    John Guanzon, Nov 20, 2007 IP