1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

The difference between content writing and copywriting.

Discussion in 'Copywriting' started by Spoiltdiva, Feb 19, 2019.

  1. #1
    I have been asked this a few times. It seems some on here do not fully comprehend the difference. One for sure are the rates between the two. A copywriter can easily make $100,000 U.S. per annum while the article (content) writer usually accepts $25,000 per annum, perhaps up to $35,000 if experienced with a large, regular clientele.

    So what is the difference and why the large disparity between the earnings? Well simply put a copywriter writes for the sake of promotional advertising or marketing. He/she will understand the inner workings and the ins and outs of the advertising world. As a rule it is often corporations that will hire the copywriter and money is no deterrent in regards to the contract.
    SEMrush
    As to the content (article) writer it is entertainment that is asked for. The client wishes to entice or attract his/her online audience and usually cannot afford to pay high rates especially considering what is asked for.

    Please feel free to add to this thread if you are a client, an article writer or a copywriter. Also if you are none of the above and just want some info, ask away or simply post a comment. I hope this clears up the difference between the two definitions of writers.
     
    Solved! View solution.
    Last edited: Feb 19, 2019
    Spoiltdiva, Feb 19, 2019 IP
    ATMD, JoeSpirit and sarahk like this.
    SEMrush
  2. JerryNoTom

    JerryNoTom Peon

    Messages:
    7
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    1
    #2
    Basically a copywriter comes up with three-word slogan and makes more money than content writer who creates 1200 word articles. :)
     
    JerryNoTom, Mar 5, 2019 IP
    Spoiltdiva likes this.
  3. Spoiltdiva

    Spoiltdiva Prominent Member

    Messages:
    6,505
    Likes Received:
    1,908
    Best Answers:
    50
    Trophy Points:
    395
    #3
    There is actually some truth to what you wrote. But the copywriter being more trained/skilled than the content writer deserves it....or?
     
    Spoiltdiva, Mar 5, 2019 IP
  4. SusanaP

    SusanaP Greenhorn

    Messages:
    8
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    11
    #4
    The content writer is more investigation and publisher of content in website, copywriter have more skill and review all details
     
    SusanaP, Mar 12, 2019 IP
  5. JoeSpirit

    JoeSpirit Active Member

    Messages:
    728
    Likes Received:
    136
    Best Answers:
    4
    Trophy Points:
    68
    #5
    You pretty much said it all Spoiltdiva. (Haha. All this time I was reading your name as Spotdiva and just noticed my mistake.)

    I can't really add anything but maybe I can voice the difference in a different way:

    A content writer tickles the pleasure nerves. The copywriter tickles the want nerves.
     
    JoeSpirit, Mar 13, 2019 IP
  6. Spoiltdiva

    Spoiltdiva Prominent Member

    Messages:
    6,505
    Likes Received:
    1,908
    Best Answers:
    50
    Trophy Points:
    395
    #6
    Quite true as the copywriter has taken more courses and has far more training than does the content writer.

    @JoeSpirit copywriting involves content writing but in a far more attractive form. This is where the training comes in. Copywriting also seeks to achieve more than content writing as it's aim is to sell the brand, products or services.
    In short a content writer is a writer end of story, while a copywriter is a writer and a salesman/woman.
     
    Spoiltdiva, Mar 13, 2019 IP
    JoeSpirit likes this.
  7. vivek.baghel

    vivek.baghel Well-Known Member

    Messages:
    153
    Likes Received:
    5
    Best Answers:
    1
    Trophy Points:
    123
    #7
    It's very simple to understand the difference between content writing & copywriting.

    Content Writing: Content writing is part of the web, Where most of the content just works for website or blogs & It's easier to understand.
    writing content for a website or Blogs is content writing.

    Copywriting: Copywriting is a website or blog content which have official rights & others can't use a Copywriting content.

    So this is just different to understand content writing and copywriting.
     
    Last edited: Apr 30, 2019
    vivek.baghel, Apr 30, 2019 IP
  8. JoeSpirit

    JoeSpirit Active Member

    Messages:
    728
    Likes Received:
    136
    Best Answers:
    4
    Trophy Points:
    68
    #8
    I think you are confusing copywriting with copyright. There is a difference.
     
    JoeSpirit, May 1, 2019 IP
    Spoiltdiva likes this.
  9. vivek.baghel

    vivek.baghel Well-Known Member

    Messages:
    153
    Likes Received:
    5
    Best Answers:
    1
    Trophy Points:
    123
    #9
    He was asking for content writing and copywriting so what's my confusion.
     
    vivek.baghel, May 1, 2019 IP
  10. JoeSpirit

    JoeSpirit Active Member

    Messages:
    728
    Likes Received:
    136
    Best Answers:
    4
    Trophy Points:
    68
    #10
    Copywriting is marketing content. Copyright is protected content (which is how I read the way you refer to copywriting in your comment). Copywriting is the art of persuasion. All content is copyrighted based on specified laws.
     
    JoeSpirit, May 1, 2019 IP
  11. Spoiltdiva

    Spoiltdiva Prominent Member

    Messages:
    6,505
    Likes Received:
    1,908
    Best Answers:
    50
    Trophy Points:
    395
    #11
    Copywrite...copyright....simple, there should not be any confusion to those who can read.
     
    Spoiltdiva, May 1, 2019 IP
    JoeSpirit likes this.
  12. boreddaniel

    boreddaniel Peon

    Messages:
    9
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    1
    #12
    Content writer is more of a journalistic skillset requiring profession.
     
    boreddaniel, Jun 18, 2019 IP
  13. Orol

    Orol Member

    Messages:
    201
    Likes Received:
    8
    Best Answers:
    0
    Trophy Points:
    33
    #13
    Thanks, it's really helpful information.
    I never realize the difference.
     
    Orol, Jun 18, 2019 IP
  14. Spoiltdiva

    Spoiltdiva Prominent Member

    Messages:
    6,505
    Likes Received:
    1,908
    Best Answers:
    50
    Trophy Points:
    395
    #14
    I have to disagree with you on this. Copywriters are skilled in the journalistic, marketing, promotion, advertising end of it, and just about everything else. Content writers are usually talented people.....while copywriters are talented and trained.
    It's sort of like comparing a legal secretary to a lawyer. The secretary knows a bit, but the lawyer knows more.

    @Orol...I'm glad that this thread has been helpful.:)

    @SusanaP...Sorry for missing your comment earlier but I do believe you have blurred the lines a bit on the two, but thanks for your post.
     
    Last edited: Jun 18, 2019
    Spoiltdiva, Jun 18, 2019 IP
    JoeSpirit likes this.
  15. AndrewAt

    AndrewAt Peon

    Messages:
    11
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    1
    #15
    Copywriting is about using words and language to convince readers to take an action, whether it's buying a product, downloading a report, or engaging with a company. ... Copywriterscan specialize in product copy, SEO copy, or direct response advertising, and some will focus on writing copy for specific industries.
     
    AndrewAt, Aug 13, 2019 IP
  16. Spoiltdiva

    Spoiltdiva Prominent Member

    Messages:
    6,505
    Likes Received:
    1,908
    Best Answers:
    50
    Trophy Points:
    395
    #16
    I agree with what you wrote, a copywriter is a specialist that is adept at getting a promotional or advertising message across effectively. Most writers are simply researchers or spinners who have fair/good writing skills but do not have training in selling as a copywriter has.
     
    Spoiltdiva, Aug 13, 2019 IP
    JoeSpirit likes this.
  17. nolimithero

    nolimithero Peon

    Messages:
    10
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    3
    #17
    The great distinction between content writing and copywriting lies in the purpose of writing it. Copywriting means writing for the sake of promotional advertising or marketing. The purpose of content writing is to entertain and entice the online audiences so they stay longer on websites and engage with the brand.

    That's what google says.
     
    nolimithero, Aug 20, 2019 IP
  18. Spoiltdiva

    Spoiltdiva Prominent Member

    Messages:
    6,505
    Likes Received:
    1,908
    Best Answers:
    50
    Trophy Points:
    395
    #18
    I was going to give you a like until I realized that you copied it all from Google.;)
     
    Spoiltdiva, Aug 20, 2019 IP
    JoeSpirit likes this.
  19. nolimithero

    nolimithero Peon

    Messages:
    10
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    3
    #19
    I'm sorry , i thought google can explain it in easier way than me using my own words lol
     
    nolimithero, Aug 21, 2019 IP
  20. Spoiltdiva

    Spoiltdiva Prominent Member

    Messages:
    6,505
    Likes Received:
    1,908
    Best Answers:
    50
    Trophy Points:
    395
    #20
    This is copywriting forum. This thread is about writing and writers. Here you are simply copying content from elsewhere. Perhaps you missed the point of this thread?
     
    Spoiltdiva, Aug 21, 2019 IP