Hey guys, Wondering if any of you have at your finger tips some articles or stats to show some of the recent decline in PPC usage by consumers on the major search engines. Cheers, Andrew
You can google that, but stats do show that people tend to click less on ads then they used to sicne they are getting used to the web. In he begining they coudn't make a difference between links and ads, and the click rate was sometime over 70%. Good old days are gone!
I don't know how much to trust such results from a search engine, with shareholders to keep happy and whatnot. Maybe you could Google PPC statistics for Bing and Bing the stats for Google. Haha.
so I wondered why Google came up with new adsense ad format recently. I almost clicked it thinking it is a site link...