hello.friends...i know something about the PPC...that there is a bidding and the clicks generates the leads...but i want the complete process and knowledge and advantages regarding the PPC.
With PPC you pay for clicks. So if nobody clicks on your ad, you don't pay anything. Most PPC companies (such as adwords or adcenter) offer free credit to new users so you could familiarize yourself with the system without spending any of your own money. Most also offer tutorials which you should probably read to learn more about i.