1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

The Colors of SEO Hat Explained

Discussion in 'General Business' started by BuxP, Aug 9, 2009.

  1. #1
    Found this on another forum, can be usefull to some newbies. Sorry if this is in the wrong forum.

    SEO is one of the marketing strategies used for increasing site visibility in search engines. Different people follow different SEO techniques for organic promotion in search engines; some may be ethical, some non-ethical and others intermediate. These practices are colored according to techniques used, compared with the search engines recommendations and guidelines.

    Here is the list of SEO colors and definitions determined by various SEO communities.
    SEMrush
    [​IMG]


    White hat SEO- Called as ethical SEO, it follows search enginesâ„¢ guidelines. In this a content page that the search engine indexes and subsequently ranks, would contain the same content that a visitor would see. White hat advice is explained as a procedure of creating content for users, not for search engines, thereby making that content easily accessible to the spiders, rather than finding out a method to trick the algorithm from its designated intention.

    Black hat SEO – known as Un-ethical SEO, is a procedure that tries to achieve high rankings in short time by using various SEO techniques that don’t follow search engine guidelines, or treated as means of deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another black hat method is creating different pages for the search engines and the users, depending upon who is accessing the website. This method is referred to as cloaking.

    Gray Hat SEO –
    These are SEO tactics that cannot be termed either as ethical or unethical, but can be termed as something in between the two. It is unlikely that a site gets banned or can have negative affects on it, due to following Gray Hat SEO tactics.

    Green Hat SEO –
    It is just a matter of putting all unnecessary procedures and SEO actions to an end and focusing on what all is essential to get in website visitors. When focus is given more on the importance and prominence to the people who visit your website, your site will create more brand awareness, thereby becoming more trustworthy, rather than targeting keywords that provide more traffic, even though it means that you do not have any relevant pages suitable for them. It is to be understood that a happy customer is someone who is more important to your business to get in more profit to you, rather than getting more of inward links.

    Blue Hat SEO –
    Some say its related to advanced SEO techniques used for web promotion but the same has not yet been declared by any top SEO communities or SEO groups. Originally Blue Hat SEO is a name of a weblog so many misunderstand :)

    And please do note that these SEO colors are not standard ones, they are marketing types distinguished between SEOs who adopt their SEO techniques from ethical to unethical or a mix of both. Probably in the near future we might even come up with more colors of SEO as seen in rainbow!!! ;)
     
    BuxP, Aug 9, 2009 IP
    SEMrush
  2. lindamood1

    lindamood1 Active Member

    Messages:
    1,705
    Likes Received:
    5
    Best Answers:
    0
    Trophy Points:
    78
    #2
    nice explanation of all seo hats
     
    lindamood1, Aug 9, 2009 IP
  3. dlm

    dlm Peon

    Messages:
    3,124
    Likes Received:
    86
    Best Answers:
    0
    Trophy Points:
    0
    #3
    What about Red Hat SEO :rolleyes:
     
    dlm, Aug 9, 2009 IP
  4. moneymaker1008

    moneymaker1008 Peon

    Messages:
    103
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    0
    #4
    Thanks! But could you by any chance give an example of Grey Hat Seo?

    Thanks again,
    Danielle
     
    moneymaker1008, Aug 10, 2009 IP
  5. webcosmo

    webcosmo Notable Member

    Messages:
    5,840
    Likes Received:
    153
    Best Answers:
    2
    Trophy Points:
    255
    #5
    lol like those hats.
     
    webcosmo, Aug 10, 2009 IP
  6. $life

    $life Peon

    Messages:
    10
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #6
    Nice share!
     
    $life, Aug 10, 2009 IP
  7. kungfuchicken

    kungfuchicken Member

    Messages:
    20
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    36
    #7
    cute post.
     
    kungfuchicken, Jun 24, 2010 IP
  8. devashishseo

    devashishseo Active Member

    Messages:
    244
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    71
    #8
    Nice posting got so much knowledge.
     
    devashishseo, Jul 25, 2010 IP
  9. Deacalion

    Deacalion Peon

    Messages:
    438
    Likes Received:
    11
    Best Answers:
    0
    Trophy Points:
    0
    #9
    When I was a kid (when SEO didn't really exist), this system of labelling you by your morals was applied to hackers and crackers.
    All we had was black and white. If you broke into other systems or destroyed data you were a black hat (cracker), if you wrote tons of code and helped other coders out - you were a white hat (hacker).

    Interesting how it's being used nowadays :).
     
    Deacalion, Jul 26, 2010 IP
  10. Aba Deb

    Aba Deb Peon

    Messages:
    31
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #10
    Very nice indeed :)
     
    Aba Deb, Jul 29, 2010 IP