The bid for keyword "loan"

I build a new page and when I got my first click from it with keyword "loan"

I got about 1$ per click from that ad.

but after some times.. the other clicks i got were 0.5 - 0.7 $ ,..

any one know about it..

 

it could depend on the ad being clicked. Mine fluctuate dramatically. Sometimes people put in $1-5 bids to see if they can get the top link, but then back off pretty quickly when they see there budget deplete after just a few clicks.

 

And it depends on what place is the bidder that have given an add. If somebody bids for a keyword "loan" and he or she pays $3/click the next bidder can pay ~1,5-2$/click, next ~1$/click. You should try bidding on adwords and you will see .

 

Does the highest bid always appear as the first in a list of 4 or however many are displayed in the ad grouping that you have on your site?

 

Usualy the ads with the same IPs worth less.

 

RT - I have no idea. I always assumed that it works the same as adwords, with the most effective ads being first in the list, but that's really just an assumption on my part.

 

The first Ad is .01c higher that than second ads bid. and so on.. and so on..