Well, if you want them to read information, submit their email, click on something or add to cart? Make sure to emphasize your call-t0-action. Use buttons and display what you want them to do.Try using titles for products that reflect upon how the buyer would search for them.Good luck.
Very simple and easy marketing tactics by all means... The only problem is NO-ONE wants to do the WORK, that's why everyone has come to the online world. Making money online has never been easier, right? NO!!!! Even making money online takes effort, hard but SMART work and dedication. Holla!~
Have you considered doing mobile marketing? It will even grow your business. As according to Google, mobile usage is expected to exceed desktop internet usage as early 2014. You should be where your customers are looking - Mobile Devices. If you have a mobile friendly version of your site - you can send offers through their mobile phone. Like if you are a restaurant owner, you send tonight only offers. Something like that.