As others have mentioned, it really depends on the niche. That being said, I set up a new site two months ago, and experimented with the different social platforms. The particular niche of this site lends itself well to visual content. Because of this, I found that I get the best results by focusing my efforts on Pinterest. If you produce a lot of high-quality photographs, quote images or infographics for your site, I'd definitely give it a try.
I would say Instagram by far, with it having the ability to advertise free of charge as long as you have a lot of followers. Facebook is good but you have to pay and the ratio of clicks to the website per sales is low. After using many companies to help me with my social media this company seems to be the best and they are pretty responsive if I have a problem. Privet message me and I will send you the link as it doesn´t seem to be working.
Most people are familiar with the big names in social networking, but there are actually many social networking sites that you can join too, directly and indirectly, promote your blog and drive traffic to it. Some social networking sites are popular across a broad global audience, but others appeal to smaller niche audiences or specific regions of the world. My favorites are: Facebook, Twitter, Google+, LinkedIn, Reddit, Instagram, Diaspora, Ello, Path and Twoo.
I have different strategies for online business so I used several type of getting traffic ...when I want to spend money on business and getting traffic ( attract targeted audiences ) , I use Facebook .... and when I want organic traffic my best choice is instagram
Personally, I prefer Twitter, but it really depends on what you're promoting. Some products/services do better on Facebook or Instagram, while others work best on Pinterest or Twitter.
It is amazing how Instagram has become an engine for so many small businesses offering real products, both 'real' and 'virtual' ones. So it is Insta for sure.
I use Facebook, Twitter, Google+, Instagram, Pinterest, YouTube & LinkedIn currently. At this point I'm not sure which one is bringing more traffic/business to my website. But I imagine probably Facebook and Twitter will generate the most business.
Although Facebook, Twitter, Instagram are the most popular, you will end up advertising your business to people that don't have interest in it. Let's say you are into photography business, you will have more impact in social networks mainly focused on images like Instagram, Pinterest rather than Facebook, Google+. So i will list other social network maybe less known but still have a high amount of users that can potentially increase your traffic 70%: - Reddit - Medium - SoundCloud - About.me - Stack Exchange
According me Facebook is very famous Social Network having about 2.2 Billion Users and 2 billion business unit take advantage of Facebook Campaign. Facebook Campaign tool is provided by the Facebook where we can define our various marketing goals e.g. a. Promote your business b. Increase likes c. Lead Generation d. Promote Page e. Increase no. of visitors to Website
Facebook is great and really easy to use and pretty much everyone uses it. The biggest thing is face book ads is pretty cheap and usable. Instagram is great to grow a following and foot traffic for small businesses though. I don't think its as effective for e commerce compared to facebook though especially with how its currently set up now.