The first question, which arises in the mind while doing the SEO planning, what is SEO? Search engine optimization (SEO) is the procedure of enhancing the effectiveness and visibility (user experience, conversion rate) of a site in a non-paid or organic search results. A SEO planning is a method to make a successful SEO campaign. When we get into the specifics, it is worth bringing up that a standout amongst the most essential segments in any SEO methodology is to dependably be ready to change/modify/explore different avenues regarding a current SEO approach by normally making tweaks as a consequence of the world occasions happening around us and changes that happen in the inquiry business. SEO strategies vigorously rely on upon various offline and online variables including: User behavior on the website (number of pages per visit, new visits vs. percentage of returning, average time on site, bounce rate,) all this could be easily tracked through web analytics tools. Major events which took place all around the world (be it natural disasters, sports competitions, popular holidays, or some other significant events that resulted in the high number of search volume for particular keywords). Changes in Yahoo, Bing or Google Algorithm Finding out the major resources which could be put in SEO (software licenses, labor etc.). At the same time, there are various types of online SEO tools, which offer a great help. Any type of SEO planning must target two main areas: On-page SEO – things which are possible for the site (canonicalization, redirects, keyword research and integration, user experience, website structure, , text copy, technical SEO which deals with all the page loading speeds and server setup etc.). Off-page SEO – things which deal with the offline/online outreach, link building and reputation building. It is basic to have substantial measures to have the capacity to evaluate and monitor the achievement or disappointment of a SEO campaign. These measures might be setup as campaigns and goals in your Google Analytics profile. At the same time, SEO Planning must also include the following points: Confirm that the site structure, coding, website setup (server setup, robots.txt, sitemaps, text copy, URLs) remain same with the best SEO methods. Confirm that all the web pages are nicely formatted and have Meta description tags, image description tags and unique title tags. Confirm that the content in the website comprises of effective keywords, which are discovered through the keyword research tool. On monthly basis review the Google Analytics data and on the basis of these findings regularly adjust the website content and layout. Evaluate and monitor the social media presence of your website. Verify that the website has solid and good internal link structure. Carefully launch a well-planned link building campaign. Backlinks are to be created naturally by all the visitors who visit the website through search engines and make a decision to link back your site to all the relevant pages, which increases the credibility of your website. Resources : by SEO company in Jordan | Go For BUZZ