Just wanted your thoughts on some changes to this product item on my website http://freezedriedemergencyfood.co.nz/product/resqme-the-original-keychain-car-escape-tool-made-in-usa-yellow-pack-of-2/ It is currently just an amazon affiliate product but we have some of these arriving in stock for us to sell ourselves now. We are currently getting organic search traffic to this product of about 170 a month from searches like "Car escape tool nz" so I don't want to damage that. But since the product we are getting is not the RESQME brand but a different brand I'll need to remove that, change some other wording and also probably remove the amazon reviews that are on the page. I could just leave the URL as it is even though it has resqme in it I guess. So just wanting your opinions as to the best method to not damage the existing ranking, while making the changes so we are not doing any false advertising. Thanks
To answer your question, please provide few details: - how much SEO you have already done on the site (backlinks, onpage SEO?) - what sort of linking strategies have you adopted? It is obvious to go with white hat SEO techniques to stay safe, but as you have asked what to do without hurting current ranking, I would suggest to add more relevant content for keyword/phrases you want to rank for. Then, of course go out there and acquire few quality backlinks. Good luck,