Below I've listed some important points which you should consider when it comes to link building. I believe these factors will prevent you from Google penalties. Try them out and see. *Links should come from different resources (forums, directories, article directories, social sites, blogs, etc.). *Links should NOT come from "links pages" (pages with more than 50 outbound links). *Links should NOT be built too quickly. Link building speed should be natural. *Links should NOT be built with the same link building frequency. In order to look natural, link building speed should vary. *Links should come from different IP addresses. *Links should come with various keywords used as anchor text. (Our link building packages allow you to use multiple keywords.) *Links should come to different pages of your website. Try not to build all links only to your homepage unless it's really the most valuable page. (With us you can use many different inner pages of your site.)