Don't use Google products except Google Search and Gmail! They are all crap! I'll tell Google new ways to earn more if they hire me! Google earned big money with innovative stuff, now spends enormous money on silly stuff!
Yes. Google analytics is difficult to follow which is not just because of the vast features that it has, but it is also difficult to track the demographics of every visitor to come up with final conclusion. There is a tool called LUCEP (a sales acceleration tool) which can be used as an alternative to google analytics. You can install the tool in your site by inserting a lucep widget code, which will track the potential customers and provide all the demographics. https://lucep.com/lucep-traffic-analytics-vs-google-analytics/
For me Clicky is the best alternative to Google analytics even with more useful features, however it is paid(free version is too limited).