The Best adsense optimization secrets

Discussion in 'AdSense' started by DomainMagnate, May 1, 2006.

  1. #1
    The biggest problem of any adsense publishers is the so called ad blindness.

    People are used to all the large and shining banners and they just ignore them.

    Even if it's something they might be really interested in, most chances are they'll never click it, because they know it's an ad.

    To make the most of your adsense placement, you need to put your ads in places that will be noticed and your ads should blend in the content, they need to look like the content and not like ads.

    Multiple tests show that the best ctr you can get ( average 10-20%, but can of course vary depending on other parameters) is by doing the following:
    1. Put one Large or Medium Rectangle right after your title and before the rest of the content - usually article
    2. Use another Rectangle or banner after the article
    3. Use a link unit above your side menu

    How to choose adsense colors?
    Usually the best is to make border and background white or same as your page's background color, title - blue and text either black, or same color as all text on your site, url should be grey, or green.



    ~MG
     
    DomainMagnate, May 1, 2006 IP
  2. Amin

    Amin Peon

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    #2
    aha..
    i always forgotten about the link unit.
    implementing now.

    BTW- your Find In Forums really works. I found my name from years back. Long lost forum i once active in. Good stuff..
     
    Amin, May 1, 2006 IP
  3. Pakistani

    Pakistani Active Member

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    #3
    Placement and Integration of your adsense ads in your site is a key to success.
     
    Pakistani, May 1, 2006 IP
  4. cldnails

    cldnails Well-Known Member

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    #4
    Definately, good summary of what's located in these forums. There are numerous ways of placement that can lead to more clicks and higher earnings.
     
    cldnails, May 1, 2006 IP
  5. adsensepublish

    adsensepublish Banned

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    #5
    And the content is very important, you shoud choose the right content which you like very much.
     
    adsensepublish, May 1, 2006 IP
  6. demmi1

    demmi1 Banned

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    #6
    Don't forget to put near images whenever possible
     
    demmi1, May 1, 2006 IP
  7. keblack

    keblack Active Member

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    #7
    Why would you want to put an adsense ad close to an image ?
     
    keblack, May 20, 2006 IP
  8. wfhnow

    wfhnow Active Member

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    #8
    Also another good thing is to wrap your text around your adsense. I put my adsense in a table format and wrap the text around it so it really blends in.

    rob
     
    wfhnow, May 20, 2006 IP
  9. tweety

    tweety Peon

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    #9
    good advice Michael_Goldman.can u pls explain how to increase clicks with the use of images
     
    tweety, May 20, 2006 IP
  10. Troutnut

    Troutnut Peon

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    #10
    I have to question the emphasis on the user knowing the ad is an ad.

    If they click an ad because they think it's another site section, or a navigation link, it means they're probably not that interested in the product. My guess is that this degree of blending will lower conversions for the advertiser and could get you smart-priced.

    It seems there is a better middle ground: You want to blend enough that users look at the ad, but not so much that they click it because they think it's something else.

    Of course, there are lots of variables involved in all these considerations... but it's food for thought.
     
    Troutnut, May 20, 2006 IP
  11. DomainMagnate

    DomainMagnate Illustrious Member

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    #11
    Troutnut, there's "Ads by google" on every ad unit, so you don't have to worry much about that, just make sure you don't anything against the tos.

    tweety, here's an example for you

    [​IMG]
     
    DomainMagnate, May 21, 2006 IP
  12. adwordaffiliate

    adwordaffiliate Active Member

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    #12
    Yeah, Images definately draw more attention towards the ads. Therefore increasing the clickthroughs :)
     
    adwordaffiliate, May 21, 2006 IP
  13. mnymkr

    mnymkr Well-Known Member

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    #13
    I thought putting images simliar to the ads were a TOS violation
     
    mnymkr, May 21, 2006 IP
  14. adresanet

    adresanet Peon

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    #14
    The best optimization is a huge traffic in your site :)

    But place your ads in your pages as common as you can. Blend them as much you can with your content.
     
    adresanet, May 21, 2006 IP
  15. JamesColin

    JamesColin Prominent Member

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    #15
    try a placement like this and see that it works:
    one google search all in one line
    BR
    one leaderboard 728x90
    BR
    two 336x280 blocks
    BR
    one adlink 728x15
    BR
    Then your content ad-free
    all centered
     
    JamesColin, May 21, 2006 IP
  16. akvario

    akvario Peon

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    #16

    No, im using images next to my ads, and google have confirmed that it's OK
     
    akvario, May 21, 2006 IP
  17. tweety

    tweety Peon

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    #17
    thanx,but can u tell me how to put these images.are these images put by us or google
     
    tweety, May 21, 2006 IP