Many don't know it but copywriting is actually the key to getting sales online, offline, and even on phone calls. When starting copywritting you will need to certain principles of Copywriting but when you do you will have people taking out their credit to buy whatever you have in a flash. If you are a beginner you may be asking yourself where should I start if I want to learn copywriting?... Well, you can follow people like Dan Kenedy Who is a complete expert in Copy and start learning from them. But since you are here and you've spent some time reading I want to reward you with a Copywriting working formula that you can use as fast as today. Pattern - Pattern interrupt: Do or write something that will definitely catch your customers attention Problem - You understand their pain Content - Showing them steps using proven techniques + give them New Problems with that first solution Escalation - Tell them about New Problems that the person now may have Solution - Present your solution to the problem you introduced Pitch - Explain how they could finally solve their main problem and all of the problems that came with it If you are in any way are confuse with anything feel free to leave a reply
I suspect those who find their way to a copywriting discussion forum or group probably know all that. Hadn't heard of Dan Kenedy though, his twitter account is abandoned and not much on page 1 about him. I found this though
He is pretty well known as a business coach here in the states. https://www.entrepreneur.com/author/dan-s-kennedy
It seems to me that one should ALWAYS consult a lexicon whenever one is writing, or even copywriting.
Yes, I knew that before I replied. Just added your quote to emphasize the need for the OP to add a lexicon to the list of things a writer, riter, righter, or even copywriter needs to have in his arsenal.
Thanks. A pretty interesting behavior pattern for writing content. By the way, I noticed a long time ago that when you write according to a pre-planned scheme, even a large volume is lining up faster and more accurately. Simple enough at first glance, but everything needs to be worked out for yourself