The Adcenter CTR

Discussion in 'Bing Ads' started by letian, May 17, 2006.

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  1. #1
    Hello guys,

    Pretty new to adcenter. Does anyone here know if adcenter works like Google (high CTR= lower cpc) or Overture (cpc=maxbid always)?

    Any clear explanation of this formula out there?

    Thanks!
     
    letian, May 17, 2006 IP
  2. xboxundone

    xboxundone Well-Known Member

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    #2
    from what i have seen it is more like google.
     
    xboxundone, May 18, 2006 IP
  3. Labcoat88

    Labcoat88 Peon

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    #3
    I seem to recall reading something (maybe in a magazine) that, yes, MSN would be considering CTR in determining ad position. I believe Yahoo still isn't doing this, and probably losing quite a bit of money as a result.

    LC
     
    Labcoat88, May 25, 2006 IP