The Ad Blindess Factor Explained

Discussion in 'Pay Per Click Advertising' started by Claymation, Jan 28, 2006.

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  1. #1
    This article seeks to answer the question:
    "Do Users Suffer from Banner Blindness?".

    There's nothing like case studies to determine what you may be doing wrong (or right!).

    So what are you doing to encourage clicks?
    Read More...
     
    Claymation, Jan 28, 2006 IP
  2. Brad Callen

    Brad Callen Peon

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    #2
    Visitors most definitely suffer from "banner blindness". The key is to just make your "ad" look more like the rest of the website. Make it look just like regular old html, even though it's an actual image. You'll notice that's kind of what Google's done with "Adsense" and it works well for a reason.

    Brad
     
    Brad Callen, Jan 29, 2006 IP
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