I was just over at W in the WSO section, and i see this person having a flashy and great sales letter and pitch-page for a clickbank launch of an adwords related ebook. His WSO had like 1500 views TODAY, and he just greated the WSO TODAY...while WSOs of mine and others usually get 150 views. The KICKER now is that he offers a ebook about something i was talking about a few times already in regards to AdWords...nothing extremely exciting (or maybe i am wrong and it IS exciting). Anway i was toying with the idea to write my own ebook covering EXACTLY this for a few weeks already. Since i also read some adwords books, the method is pretty new..and noone even mentioned this "secret method"...so it could be considered a "niche" or "secret", maybe... It dawned on me that you can write the "simplest" things down in a book..maybe you know a a bit more than others...maybe something is not that much known yet. I coul've done that three weeks ago. Add some flashy marketing and testimonials - and you get a 100% kiiller product people ripping out of your hands! it's all in the marketing...make some hype a weeks before the launch...collect testimonials. It doesn't have to be the "golden secet never ever told about"...because such claims are BS...such things dont really exist. But i just could slap myself green and blue now seeing the person there offering this and having a clickbank prelaunch - with something really "simple"..just the fact that it's pretty new and there are no books out yet covering this method in detail - and people ripping this out of his hand and pay premium This is a huge epiphany what power is in MARKETING....and maybe not always look for "wonder products"....but maybe just write an ebook about something you know and some others maybe don't...and you could make millions. Something i totally disregarded...or just didnt see the potential. I actually just took it as granted and thought people will eventually get a grip on this anyway...so..why "sell it big" ??? <--- WRONG.... Btw. it's about "placement targeting" in AdWords since they now also allow CPC....as said...SIMPLE..its right there...just not many people use it. Now...make some digital product about "the new killer secret of adwords avertising"..hot to crush CPC and how you have incredible CTR with that method: PROFIT <--- a new killer ebook is born...