The 3 "Unforgiving" Golden Rules Of Search Engine Marketing: Golden Rule #1: The Fact: 90% Of All Keywords Have NO Traffic – Therefore, You Must ONLY Target Keywords with Significant Traffic To Warrant Investing Any Time or Effort In. The Risk: Break This Rule And You’ll Never Attract Any Significant Traffic… And You Will FAIL. Golden Rule #2: The Fact: Many Keywords With Traffic Have Little Commercial Value (“Tire Kicker†Keywords) – Therefore, You Must ONLY Target Keywords With Significant PROFIT POTENTIAL. The Risk: Break This Rule And You’ll Only Attract “Browsers†NOT “Buyersâ€, And You’ll Unknowingly Select The Low Profit “Dog†Keywords, When for the SAME EFFORT You Be Picking Keywords With 5, 10 Even 100 Times the Profit Potential! Clearly, If You Ignore This Golden Rule… You Will FAIL! Golden Rule #3: The Fact: Unfortunately, for Most Marketers, 90% Of Most Keywords Are Simply TOO COMPETITIVE To Rank Page #1 For… - You Must ONLY Target Keywords That Have “Acceptable Competition†– That You Can REALISTICALLY RANK FOR! Read source: market samurai website
Somehow I don't believe in the 1st rule. Every meaningful word gets at least some traffic. 2nd rule is really golden one. If you don't pick keyword with commercial value, all your trouble is for nothing.