An Excerpt from Chapter 1: Golden Rule #1 – There are No RulesWhen I sat down with Shari McConahay at Annie’s Costumes for our first business meeting, she confessed to me that she was a little confused by Internet marketing. “We want to try email marketing and I keep hearing that search engine marketing is the only way to go. They do research to determine consumer wants and needs. In 2002, I joined an aspiring dot-com company called eDiets, following my experience marketing big brand websites, Coca-Cola, McDonald’s and Sprint. eDiets didn’t sell any physical products. When a customer signed up for an eDiets diet, they received online meal plans, menus, shopping lists andexpert advice through the computer. We tested a short three page sign up with current, fashionable feminine colors. She said “The shorter, three page test with more feminine colors won, didn’t it? The new version generated more sales and more eNewsletter sign ups. Jay Berkowitz is an author, keynote speaker, blogger, podcaster and the founder of an Internet marketing agency. What do you think about this article?
listprof, its not a bad article, a bit confusing. Maybe you should make it a little longer and try to clean it up a bit.
I think you should make it simple, The language is a bit confusing. We want to try email marketing and I keep hearing that search engine marketing is the only way to go. I can not get it. What is the email marketing have to do with SEO.
SEO can provide organic traffic for years to come but SEO is for advance internet marketers where there is a learning curve and you need time to master it whereas email marketing is simple and easier for beginners.
There are not enough info on this article.Keep in mind that search engines is a more complicated marketing technique and it can bring more traffic to your site.Email marketing is used for years and users do not appreciate much.
That article is gibberish. How many pages was the other sign up form? What colors did you use before? It's lacking a ton of info.