I'm wondering for text on my webpages if absolute size of relative size is more important in terms of giving strength to keywords. (I should add that I made my site with yahoo sitebuilder so I didn't use CSS for my fonts sizes. I just assigned a font size to each piece of text the way you would in msword.) My specific case is: my main keyword is near the top of each of my pages in size 14 font. Above that is my company name in size 40 font. My company name is only an important keyword on my homepage not on any of my deeper pages. So my question is: on my deeper pages, am I better off changing my company name from text to an image file, which would make my keyword the largest font size on the page? The thought is if my keyword is relatively speaking the largest font on the page that maybe it is given more weight. Or is absolute size the only important thing, meaning that it doesn't matter if there is another piece of text larger than my keyword? thanks!
Text size may have some importance, but I doubt it. Bold yes. Color yes. As for the company name, the only place it is really needed is on the home page's Title and at the far right side of the text. Use the About Us or Contact Us page to SEO the company name. The home page is to important to waste it on the company name.
I agree that company name should be downplayed as a keyword. Unless you're a brand name like coca cola, very few people are going to be using your company name to find your website. And You'd hope that even if they do, it wouldn't take too much SEO to make your site come up #1 in a search for your company.. I'm not so sure about bold text being more important than text size though. I have no personal knowledge about google's algorithm but it seems to me that if they are trying to reflect the user's experience, they would have to weigh unbold 32pt font much more heavily than bold 8pt font.