Which one do you think is better? I think text ads are only clickable when they really serve the purpose, e.g. aperson is on the wane may click a text ad about herbal medicine. But, anyway, banner ads has more oppurtunity to be clicked. It is irrefutable that banner ads are more attractive.
it is actually being said that text ads are becoming more common, as banners are just common place now, we expect banners, so get used to them being there and therefore we are actually clicking or even paying less attention to them. I'll have to have a look and find where i read that.
statistically text ads get more click throughs BUT I have been experimenting with the 50/50 option text/graphic ads - this was due to a friend of mine who runs a south african expats site, having me hassle him for several months to try adsense out on his site (he was reluctant to do so as he already had paid advertiser such as South African Airway). Well he eventually tried adsense with the text and graphics option and in the first week made over $1,000 in adsense revenue alone. Mind you he does get 11,000 hits per day. So in theory his income should be far higher. Suffice to say he is now a very good friend of mine!!!!
I suggest yout to use both, because if text ads are not available, Adsense shows images,,and in case you have just text ads, you will loose money until text ads are available again. also image ads pay more
Banner ads may be more attractive, but it all depends on placement. If you have text ads hidden in the page they are more likely to be clicked on.
IMHO, text banner allows to get more earning. The reason is that image banner is more annoying and less informative. Also my small experience is saying that text is cooler (but I have small stats to speak with confidence). It does not depend on site subject (theme), except sites targeted to childs, porn, gamers and entertainment. Sorry for my English.
I think image ads basically scream "I'm an ad" and although some people will click it anyway, I think more will click text ads that look similar to your other links. As for which will pay more I don't know, guess it depends on the content of the page. I prefer text ads over image ads, unless you can get lucky and really get an image ad that is truly the same as the article or blog post.
That depends on the niche and if your page is loaded with the contents and only contents, then you have better chances to reap a big return with text ads. Blend or contrast the ads with the contents depending on the case.