I'm testing the power of adding personal video to a clickbank store. I read video gives the customers a more trusting feeling, so I'm testing this theory. I recorded a simple 26 second video and converted to FLV, then uploaded it and embedded it with a flash player. I'm displaying it on the main header above the fold. If you want to see, check out www.store.unexplainable.net Hold the rude comments. Im not a professional video producer nor speaker, but I want to see if adding a touch on personality helps sales. If anyone's interested in the results, I will report them as I find out. I plan on leaving the video up for 48 hours as a test.
please do post results. I have come across a couple click bank sites that have videos proving the amount of money a person has made by showing him log into his accounts, and letting the user see the money he has made... its quite convincing and motivating... please let us know how it goes.
Also, (if you could) let me know if your email opt-in rates drop because of it. I thought the video was pretty well done. Thanks, Jonathan
Thanks for the interest and comments.. Night 1 passed and I got 3 sales as I slept. Sales are so random as some nights I get 5, some nights i get none. So 3 sales neither confirms nor denies the video strategy. But 1 thing is for certain, My ugly mug isn't scaring everybody away I will let it ride to see what happens
I didn't understand what you meant until I cleared my cookies.. The aweber opt in box goes under the flash. I forgot that flash has priority and have my aweber set to not display the opt in box more than 2 times, so I didn't even notice the overlap. For now I disabled the aweber opt-in box till my tests are over. I will impliment the opt-in box once I get full results. I don't want to comprimise the quality of the test with an error like that. Anyway, today (even with the opt-in overlay), was an average sales day sofar. Last night was pretty strong.. Preliminary results are looking like the amount of sales are staying steady, but the amount the customer is spending increased dramatically. Instead of selling $15 packages, I sold the $40 and $50 packages as well as the lower priced ones. Of course this may be a fluke, and the popup overlay may have scared some potential customers away, so I will report more as the test continues.
day 1 completed. Yesterday (the first full day after the video test was started) was a record breaking day in net profits from the store. the # of sales was strong, and more of the higher priced package were purchased than ever before. I have had more sales in 1 day, but never before seen as much profit from the sales. If I made that much everyday, I would quit work tomorrow May have been a fluke, but it is beginning to seem that the video convinces people to spend more. I don't know if it is actually converting more people into buyers, but the ones who do decide to buy may be buying bigger packages because they have more trust. I may extend the test if this continues. It may even stay there permanently if these observations stay steady.
Wow congradulations. I see from this that you can never know how something turns out until you actually try it.
I've got a hypnosis website and I've actually (coincidentally) just added your store to my list of sites to promote a few days ago. Cool to see you here on DP. Good luck (as it may help me too...) with your video idea! I'm also personally very interested in binaural beats (it's why I created the hypnosis site in the first place.)
I've been killing it with online video since I first started. I ended up going that route because I didn't really know any difference and it seemed the easiest way to make a sale to me. The forum won't let me link to a page, but if you would like to see my pal Frank and I discuss what we do with Ghetto videos, you can see at... easyvideosales.com There is a series of free videos where we answer questions about online video. Some pretty funny stuff in there too!
Nice video's.... I watched them both. You guys got some good hints. It inspired me to make a longer presell one for my main site to drive targeted visitors to the store. Thanks for that
Day 2 complete Sales were rather low, but profits were above the running average. Wednesdays have been my slowest days of the week since start. But I still made decent money yesterday despite slow sales. No other Wednesday even came close to yesterday, but yesterday was not a record breaking day like Tuesday was. The test will be extended beyond the 48 hour timeline because I am surprised by the jump in profits, and the results are still inconclusive.
Day 3 complete. Sales sucked yesterday. Low sales, low profits. Thursdays are usually good selling days for me, but not this last past one. It wasn't absolutely horrible, I have had worse in the last week, but definitely not a good day. Now I am re-thinking this. It's hard to tell what the actual results are from the video now. 1 Great record breaking day, one above average day, and 1 bad day. I'm going to take it down for the weekend. I will try this test again when I manage to make a more convincing video
now that sounds intresting im of to try and add a video to one of my site and see if it make a diffreance
OK, so I gave this thread and test a nice and long time to accumlate data.. I have the results.... Homemade Video Rocks!!!! On the top of my pages I have grouped links and a strong sell. The Homemade video is LOWER on the page and only has 1 link under.. I have a ?tid on the 1 video link so I can see if the sale came from the video.. The one video link sells great... No Doubt.. NOTE: The video is currently only used on my presell and traffic driving pages. I do not use the video on the vendor site itself.. Hints: If your thinking of making a video, here are my suggestions.. 1. don't skimp on the length.. If it's interesting, people will watch it all the way through. Mine is 3.3 minutes.. 2. Don't talk like a salesman and don't over emphasize the benefits. Be natural, tell them the products works, tell them how, and tell them your experiences.. Don't make it sound like it's a miracle product or they will see right through it. 3. Host it on youtube or a 3rd party site.. I first hosted it on my own server and blew threw a terrabyte of B/w in 3 weeks....... Costed me more $$$$ I also have an affiliate who is using my video on his presell PPC page mad making over 125% profit over investment.. It isn't a fluke..