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Test Results: Anchor Text Selection, What to Use and Where

Discussion in 'Link Development' started by DiggitySEO, Mar 4, 2014.

  1. #1
    Hi all,

    Here's the results of the latest tests I made concerning where to place your keyword rich anchors and where to place your supporting anchors (brand, URL, misc).

    Terminology:

    Fictional Example: www.grill-it.com
    Target keyword: best bbq grill

    Critical Keywords:
    Exact match anchor (EMA): best bbq grill
    Synonym anchor: top barbecue cooker​

    Non-Critical Keywords:
    Niche anchor: outdoor cooking
    Brand anchor: Grill It
    URL anchor: www.grill-it.com, http://grill-it.com, http://www.grill-it.com, etc
    Misc anchor: click here, read more​

    Test Site A:

    Test Site A goes after a very trivial, yet competitive keyword (not the one used in the example above). Onsite SEO is perfectly setup: very conservative for 2014 standards, only 3-4 instances of target keyword, many synonyms.

    Sent 3 high PR/PA/DA backlinks with critical anchor text (exact match and synonyms) from relevant sites. These were sourced from my private network and sent to the test site. The non-critical keywords are coming from 9 web 2.0s.
    • 3 high PR/PA/DA backlinks
    • 9 web 2.0 backlinks
    Results:
    SEMrush
    [​IMG]

    Test Site B:

    Test Site B goes after the same keyword as test site A. These sites are nearly identical in site structure and content, but completely unique content and copyscape passed.

    Sent critical keywords from both high PR/PA/DA sites and web 2.0s. I sent the same anchors as above, just from different source ratios. The high PR/PA/DA sites linking to Site B are the same that link to Site A, with two additional sites, equally as powerful.
    • 6 high PR/PA/DA backlinks
    • 6 web 2.0 backlinks
    Results:

    [​IMG]

    Conclusion:

    Send your target keyword rich anchors only from high powered backlink sources, and save your non-critical anchors for your typical anchor text diversification platforms. This will get you a better result, and you won't need as many links from the paid sources (high PR/PA/DA).

    Hope this helps in your link building plans.
     
    DiggitySEO, Mar 4, 2014 IP
    elshazly likes this.
    SEMrush
  2. elshazly

    elshazly Well-Known Member

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    #2
    Great post once again.. Always helpful and informative.

    @Xtenismon I have been using diggity for my back links lately.. He chose my anchor text and I had 2-3 sites go from page infinity on google to the second page pretty quickly
     
    elshazly, Mar 4, 2014 IP
    DiggitySEO likes this.
  3. Numberwang

    Numberwang Greenhorn

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    #3
    You need to change your name to Professor Diggity :) Thanks for the incisive experiments.
     
    Numberwang, Mar 8, 2014 IP