Terrible ad relevance and CTR

YPN has dissapointed me with terrible ad relevance and CTR. Take a look at this page for example http://www.bbayaquariums.com/betta-fish.html. Only 2 ads were relevant when I just went to it. What do you guys do to try to improve relevance?

 

could just be there are not enough advertisers to fill in the ad blocks. i see 2 targetted ad, 1 georegional ad and the rest seem like filler ads.

looking at other parts of the site seem targetted. i would think that whatever kw's are being picked up by the targetting engine for that page, there arent enough advertisers to supply. if it were my site, i would try changing that page up a bit to at least get semi-related ads to display, as is on the other pages, or rework the ad layout on the page (removing an ad block) to get those 2 relevant ads to show where you want them to and lose the filler ads.

jmo

 

I have had some of the same problems lately....I have really seen a downward slide since December, but I am hoping that some of my own changes can get it back up...

 

Looks like relevant ads to me

 

all but 1 was relevent when i looked - which is WAY better than what I usually get..

 

all of the ones I were looking at were relevant.

May just be a temporary thing that sometimes they don't have enough to fill theblocks, and other times they do

 

Yeah I'd say you're getting much better relevancy than most.

 

I saw one irrelevant ad about meeting singles. Anyway, you spelled "betta" wrong where it says "Beta Fish - Siamese Fighting Fish - B-Bay Aquariums".

 

Thanks for catching that typo. I checked once and there was only two relevant ads. I checked later and there was only 2 non-relevant ads. The CTR still sucks.

 

i'm in the UK,

they all have relevent titles, but I can see that none of the sites will have any relevancy when you click through. Shopping.com and dealtime have nothing to do with obscurish fish..........

 

I have the same problem. I get nothing close to relevent ads on one of my sites.

Web Gazelle I bet must be geotargeting. Were you seeing clicksor ads, because that sounds like clicksor?

 

No clicksor ads.

 

looks ok to me..

 

Probably Yahoo need some time to analyze the page, but this is normal for google too. Now ads are OK.

 

Yahoo is horrible in that respect. Absolutely horrible. Ad relevancy on this Movies forum is joke.

 

I've been running Yahoo ads on our article directory - http://www.articlesnatch.com for several months now - probably 6 months or so - and their relevancy is the worst.

all the articles get the same few ads - "mortgage, refi, bad credit, rhapsody and vonage".

I called them and asked about it - he said if i removed the code and put it back on then it would trigger the server to re-spider the site and i should see improvements in 2 days...

i think he's full of it - so i'm out shopping for another ad network - anyone got any good ideas.

 

Ya but the pay is great.

I'll take pay over ad relevancy any day.

 

The problem with that idea is the pay only last a short while. If you're not giving relevant content to your customers you won't have any. Believe me that's one of the big reasons I dropped Yahoo because of customer complaints.

 

I don't have that type of site. I run an Arcade site. So 90% of my visitors are non-returning. =)

 

I am not shown any ads at all. Wonder why.