Has anyone heard about this type of SEO? I am not familiar with that and would like to find out if the company proposing that is not trying to fool me. From what I understand their main focus is the GMB listings. They will also use RSS feed and schema markup. Their focus is to rank blog articles as we have tons of content there. I think they are only looking at GMB and no link building and no content writing. And they create new website on subdomain loaded with keywords. It will look like this: keyword.our-main-website-domain.com/keyword Does it make sense? I know GMB is important, and we are a local service company, but I am wondering if we are getting full SEO value for that. If something is not clear feel free to ask questions.
But only if combined with link building and content creation. I don't think it will make difference only on it's own.
Technical SEO Technical SEO is a category of SEO that focuses on optimizing your website's structure to make it easier for search engines to crawl and index it. It addresses your website's technical aspects, such as sitemaps, page performance, URL structure, schema, site navigation, and more.
Technical SEO is SEO that is related to working on some technical aspects of the site, which means that here you will need to check elements present on the site and take care that they work properly, you'll need to check the site's speed, to work on navigation and structure of the site, you will also have to focus on implementing all good practices that belong to web core vitals, and so on.
Technical SEO is a subgenre of SEO that focuses on optimizing your website's infrastructure to make it easier for search engines to crawl and index it. It deals with your website's technical aspects, such as sitemaps, page speed, URL structure, schema, site navigation, and so on.
I think this post is misunderstood. The question is not what technical SEO is, but if it is used correctly in this context. The person offering this service instead of saying that they do SEO, they say the do technical SEO in contrast to what other companies are doing. It is as if car mechanic would say that for the car to run properly you need to only look at the engine, and forget about, other systems (suspension, electrical, wheels, etc). What I believe is that this company will only look at GMB and forget about the website itself, link building and so on and I don't think this is right, but they are very cryptic when it comes to explaining things.
Yes Technical SEO is important part of SEO. There are few tasks to do technical SEO: Checking correct settings for URLs with parameters (?param=) Checking 302 redirects across the website Checking correct pagination settings (canonicalization / 301 redirect for 1st page duplicating URLs, example - /?page=1) Checking canonical link elements after redirecting to HTTP/HTTPS Checking correct processing of 404 errors Checking the website for 404 error pages, CSS, js, images Checking GZIP compression Checking site's speed index Checking website for mobile-friendly design Checking for x-robots-tag in HTTP headers Checking errors in canonical link elements Checking for presence of redirect chains