There are various audiences we target when making sites, and they come from various places. Understanding those visitors and their methods of getting to your site can make a huge difference in your sites traffic. Not only can you break down your target by audience and source, you can also break down those sources by their levels of effectiveness toward achieving targeted goals. For example, you might want an audience that generates more sales, or one that generates more page views. It could be Google sends more buyers for a certain keyword where Bing visitors tend to browse at more pages. Knowing these differences can play a huge roll in your marketing dollars. I'm currently working on increasing page views per visitor on my blog this month, and wrote a post about it here: http://www.bestwebimage.com/archives/targeting-sources-for-better-visitors/ Something I found within this type of break down of audience, is a better way to get links from other websites. What I found was, don't waste your time buying or trading for links in a blogroll, or list. You may get some PR value out of it, but that is about it. Those visitors are highly likely to just bounce. Your bounce could be high not because your site stinks, but because your source stinks. The best kind of link is one that gives reason to visit, even if it just says "Check out my best friends site.....http : //". Basically, a link is not a link unless it has dang good reason to be there. A referring link will also have that PR, and if done right can very honestly be made without a nofollow. If you want quality visitors, and are trying to kill the bounce, know that the better quality reason someone visits a page, the more likely they will look at a second page on your site.
Good info. I run an betting system ebook site, I definently try to get as high quality targeted traffic as possible. No interest = quick bounce.