Up to now I've only aimed for USA customers/clients but I have a new affiliate product I'm going to use at a local level (in a different country) then expand outwards to neighbouring cities then neighbouring countries. I have to do it this way, as I can make it much better (and more $$$) if I can focus on local for example: flower shop in Syndey, Australia. What is the best way to focus on tight, local niches? Customers won't be typing their city name in when they search, but as their IP will be logged in that area, would the long-tail keywords : flower shop in Wellington, New Zealand be targeted to those IPs. I know I'm probably making this more difficult, but I just need to make sure. Also, as I can scale this to every city in the world, would I be better off having an authority site or lots of single page city specific ones? ie. syndeyflowershop.com or just sub-domains? (*flower shop is not the niche, it's just an example )
For local niche targeting: I would go for city specific domains over sub domains - if enough of them are available. I'm kind of confused by this question: Customers won't be typing their city name in when they search, but as their IP will be logged in that area, would the long-tail keywords : flower shop in Wellington, New Zealand be targeted to those IPs.? Keywords are not targeted to anything...that I know of. However, if a person in wellington new zealand types in "flower shop" they should be getting local results (assuming they're using their native google domain extension .co.nz) Hope this helps you along, I'm sure others will come in with useful advice as well. good luck, -e
Thanks 'E'. There's enough domains, in fact .info will make it even easier for me (especially at $1 each). OK, I think I'm over-thinking things with the long tail - just forget about that bit where I said about NZ Excellent, I think I just needed to write down what I was thinking so I could get my head around it more clearly.
Maybe you could run an Adwords campaign for a week or two and figure out exactly the number of impressions each keyword gets on the 1st page then buy domain names using that data? .com.au is practically untouched!
Lovely thank you. I didn't know about that, I'll get on that right away. .com.au is a tough one to get I thought I read somewhere, unless you're in Australia (ie. not even proxies work apparantly). I've done some more research and this could really kick off Exciting!!!
Becareful, I have gotten myself soooo excited sometimes only to find out it doesn't work etc etc. Not sure on domain names but I have contact in .au who might be able to assit if need be. PM me if you need anything
Oh I know, my first venture took a way too many months to come to fruition as I was working full-time. I set up everything, wrote all of the content up front to drip onto the site, the keywords were immense.....only to find out that the keyword data had completely changed since I'd originally found the niche. Someone had beaten me to it. I'm doing OK with that site, but if I'd jumped on it sooner I would have made some amazing money. That site has dominated Google for those keywords ever since and there's nothing I can do to knock them off. Thanks again PlusInternet I've got a contact in Oz too, but I gonna start in a different country first before branching out
In my recent local niche projects i have found that competing for the USA customers/clients is difficult in some niches though but outside the USA is more better with less competition if you can do your homework properly ahead of time.
Too right David I prefer the easy life, I'm not one to take on huge competition but high searches = yes
Here are a few local SEO tips & tricks: 1. Use local domain name. 2. Use local hosting provider. 3. Get backlinks from local sites. These three alone do wonders