Hi all, Let's say I want to promote a digital camera cpa offer. What is your experience, will search terms like "digital cameras" convert (sales!) and should I bid on it in my ppc campain or is the term too broad? Would e.g. "nikon xyz digital camera" convert better and should I only bid on more targeted terms? Cheers!
yes bid on all terms. if the "digital camera" become inactive, you still will have the specific terms to save your adgroup. also you need to remember to add negatives if you are using broad match: -software -free -used -service -support -download -repair -problems -return -rma -forum -news -hack -accessories -sony <== cameras the you don't work with -canon
But aren't the broader terms like "digital cameras" more the browsing-type surfers who are not interested in buying anything but more in gathering information? What you say is that even the broader terms can be profitable?
A good practice in AdWords is to add more keywords you can to your campaign and avoid deleting keywords from your campaigns - this is good due more keywords brings cheap traffic to your site: is better to have 2 keywords paying $0.10 for each one compared too 1 keyword paying $0.20 for it. So regarding the broad term "Digital Camera", is a good idea to keep it there normally and after some time you see that it convert less compared to specific keywords like "nikon xyz digital camera", you decrease its bid compared to the specific terms: nikon xyz digital camera ** 0.10 Digital Camera ** 0.07 Sony dsc-p10 digital camera ** 0.10 you keep optimizing your campaign and changing the keyword bids based on its ROI (every month for example), if you have too much keywords you can group it into adgroups and analyze the entire group instead of keywords.
How can one measure ROI on keyword level? I guess when you send visitors from AdWords directly to merchants then you don't get stats on what keywords converted well, right?. Also, if you have landing pages in between, then how can you figure out what keywords from Adwords lead to a sales at the merchant?
Don't forget that lots of people begin their searches with broad terms like "digital camera" before refining their searches as they learn more. They may come to your shop as part of their wider search, decide they want to buy, and do a search for your shop name to return. Google will credit the final referring keyword with the sale, but this won't tell the whole story. Bid management tools such as bidbuddy can help you look at the greater picture by crediting more then one keyword with a sale. Apparently the new version of Yahoo Search Marketing (Panama) is supposed to have this feature as well.