how can you say its targeted when they're from expired domain? nice design, youre using a free domain however.
I've checked your link and here's my honest feedback(no offense please) 1. Not Mobile Responsive - Today, mobile responsive website design is one of the most important aspects of a website design since half of the people are now accessing them through mobile. if this is not mobile friendly then they will have hard time navigating to your website. User experience should be a must. 2. The text are small and It's hard to read on a laptop, what more on a mobile device. 3. To be honest, your website looks unprofessional since it is hosted on a sub-domain, you should invest at least on a paid hosting and domain. If you want to build trust (especially in your niche) you need to invest a bit. Just think about it, if you're promoting a product stating that they will make XXX amount of money but when they see your site it's hosted on a cheap free hosting, do you think people will beleive that you know what you're selling?
It is geo and category targeted. For example, you choose one country, like USA, and you choose one category, like "charity", or "jewelry". Thank you.