Hello Guys, I have one website "http://www.island-state.com/" and I targeted one keyword "Island State". I got rank on "Island State Swimwear" but I don't find the my targeted keyword rank. So please give me some suggestion what i do? I want rank in Australia..
You don't need to focus on just one keyword anyway...you need to have keyword diversity All your backlink keyword anchors being the same doesn't look natural. Nor do you need backlinks only to your homepage
Island State is a very broad keyword so the possibilities of expecting your website ranking on this keyword is too low. You must read carefully about high competition keyword. and please also read something about Google Hummingbird which pays more attention on long tail keywords rather than on individual words. So, you should start working on long tail keywords rather than on one keyword.
I have found some serious on-page issue in your website navigation. Fix all on-page issue and focus on reputation build-up for the domain.