Hi DP members, I have a question related to keywords that i have to target. I have a shop with nearly a 100 different products from same niche, but different names and categories. Shall i target general niche keywords and stick with specific products keywords? Kind regards Kal
Hi Kal, I would suggest that you stick to the general niche keywords if they are not highly competitive.
Thanks, for now i am also sticking for general keywords, a bit competitive, successful in Yahoo, but nothing in Google. Regards Kal
Sorry but the above advice is not very helpful. They give no reason to target general niche keywords. In most cases the general keywords have the lowest conversion rates. Those general keywords can often overlap different niches which means some of those people may not even be looking for your specific products. On the other hand, the very specific keywords convert much better. Those people already know exactly what they are looking for and may be ready to purchase. The specific keywords are often easier to get rankings for. At the start of any seo campaign I personally would go after the best converting phrases first. I would leave the higher traffic/high competition keywords until the website already has some links built up.
SEO covered here make sure that each of your product page is browse able by google bots, and make sure each product page have unique title, description and keywords related to the product, using URL rewrite will help you alot, if you are a new business and can do some investments check www. directnews.co.uk for SEO purpose. Conversion Covered make sure you have good customer service and good product review on each product page, Marketing and Traffic Covered if you have any very cheap offer or product submit it to digg.com its that easy