I'm going to have my very 1st adwords ad go live Monday. I have my keyword, my affiliate landing page, my daily budget. From what I know, that's all I need to know, and will run it for 2 weeks to see how things go. Is there anything else I need or need to know? I don't want to over analyze, so I hope to learn as I go. Any help would be appreciated. Thanks! Shawn
Learning from other people's mistakes is far less painful than learning from your own! I've written a sort of manual, which you may find interesting: http://www.epiphanysolutions.co.uk/google-adwords/ I would offer a couple of pieces of advice... 1) Assuming that you're a business, you should be trying to maximise profit. Cost per click, Conversion Rate, Clickthrough Rate, ROI and everything else are just guides to this - they should never be your ultimate objective. 2) If you are getting conversions, then you can make money on Adwords. You just have to work out what a click is worth to you, and never bid more than that. 3) Don't worry about what your competitors are doing. In my experience, at least 50% of all people advertising on Adwords don't know what they are doing. And I'm not too sure about the other 50%...