Traffic is good (30k impressions a day) CTR is good 2-4% or so... but my rpc sucks. i'm sitting at 8 cents rpc right now. 2 months ago when my traffic was 1/3 of what it is now, i had a 20-30 cent rpc. how do i get that back?
Find a different topic! Is your topic seasonal? Could it be that advertisers are just bidding less for clicks right now ?
in the time it took to make this post, my rpc has dropped to 7 cents. rofl. My topic is not seasonal, and if anything, its more active in the summer! it makes no sense.
If your CTR is consistant, your traffic is consistant and the topic is consistant, the advertisers bid price is the only variable. Unless you fancy bidding on those terms yourself, there is not a lot you can do. Maybe its a good time to develop another site with a different topic.
@frisby, i'm in the auto market on the site in question. @qwest, my income is down substitally... and i don't like it one bit. lol @patataur, i'm thinking that's the case... I just wish i knew how to tell. i'm currently at 7 cents for the day rpc.