Hello All, I hope you have already knew that reciprocal link building is not as vital today as it was in past. As I mentioned many times in forum that reciprocal link building is not a ethical way now a days to gain link popularity for your site. When we first started to exchange link then it was like this : A web master visit other site and ask that webmaster to place his link and vice versa. 2 years back also this method was ok. But now how we are exploiting this system ? We are randomly exchanging link with sites similar or dissimilar to us. For this reason search engine spiders already know the process we are practicing is un natural, so they are not paying much attention to this link building process. A site having a link directory means either it is taking part in reciprocal or one way (or so called 3 way) link building process. SO every thing is artificial now. So how to overcome this situation ? Here's my answer : Convert your link page to content page i.e. where some useful information about your site will be there. Then place other sites link information (link partner site's info) in a paragraph like ... If you are placing a site related to "watch" then the code you should use Looking to buy <a href="http://www.shopwebsitename.com">Rolex watch</a> ? I have found the site <a href="http://www.sitename.com">Sitename.com</a> is really good. It should be some thing like this. Place 4-5 lines about your site or your knowledge (with out placing any hyperlink), then again place a link partners link information. Same thing for other sites too. By this way your link page will completely look natural. If this process maintained by your link partners then both of you will be natural in the eyes of search spiders. Don't keep more than 20 outgoing links on one page. I know some people put many links on one page because they fear if they create new page then that new page will not get PR and they'll not gain link partners because they are unable to provide good PR to their link partners. I'm again saying Page Rank doesn't matter, though it gives some good visualization for visitors for now it hardly mean any thing. Just check if all your pages of your sites are cached by search engines, that's all. I know creating unique contents for each category of your existing link directory is tough but if you want to look it natural then it has to be done. If you find it hard to get one way link for your site then it's the best way. Before exchanging link check that site's page structure (if using frame, how many outgoing links more than 100 is useless, cached or not, is it integral part of that website ?) I mean some webmasters have bad habit of making fool other site owners. They just make a page which they by any means manage to get indexed and add lots of site's link information. Those are not useful because until and unless a visitor can see the page it's useless having a link back from such sites. Every time I ask for creating page for your visitors not only for your own benefit. If you are able to create a "link page" (the kind I was talking about) which you think will benefit your visitors then search spiders also find it visitors friendly. If visitors like your site or link page then they may refer your site to some body else or may give you a free one way link (maybe!).