Hi, I have just started using adwords. What do you think about tagging URLs and displaying a message based on that keywords? For example, if you run a site on computers and you run a campaign targetting "Dell Computers": you could lead the user to www.url.com/?dellcomputers and have a big message/link linking them to the Dell Computer section of your website. What are your thoughts on this practice? Thanks
this is the best practice and most experience users do that: the landing page must be the more relevant page possible of your site. also this practice will improve your quality score due to landing page relevancy: as soon google system detects that your landing page has "dell computer" keywords too your ads position will be higher and your min bid to activate these keywords will decrease.
Thanks. The thing is, I'm not sending them to the dell content page - I'm sending them to the index page w/ a big message telling then we have determined that they are looking for a certain item, click here for it. I feel that if they see the index page they will get a feel for what the site is like.
Avoid the click aways. Each time that you have a click away you loose 30%~60% of your traffic - as soon you loose traffic inside your site you're wasting money.
Yes, I know. What I mean is if possible send it directly to the landing page more interesting possible. But what I think that you mean that your site has too many items related to "dell computer" and is a bad idea to send him directly to a single item - but send him to the index page and highlight "Dell computer" links.
Well first off, "Dell Computers" was only an example. If I send them directly to the page, it's more of a directory of the keyword. So let's say a directory of the Dell Computers. I feel that it would be best to send them to the index so they can see more information about the site but at the same time give them easy access to what they need.
If you have a single page representing 'Keyword' Directory (or "Dell Computers", to use your example), I think you're better off sending visitors straight to this page. I understand your thinking: You want to take advantage of the traffic to introduce them to your site, in the hope that they'll find other items of interest. This may work on occasion, but statistically, you're best off sending them directly to the page with the information they're looking for - adding even one extra click can cost you sales, and when you're paying for advertising, every lost sale hurts your ROI. Sam
Thanks Sam. I appreciate the help. I'm going to try and track each visitor - hopefully cookie them to see how long they stay, etc.