We systematically insert the following keywords on all pages of our site. American, Academy, AAFP, Family, Physician Then using our content management system, the content contributor is able to add additional keywords (with no real limit). I believe we should remove the systematic keywords and just use the ones entered by the content owners. Does anyone agree or disagree? I realize most search engines don't give much weight to keywords. I think our systematic ones are causing less relevant results with our internal search (hosted on a Google Mini).