Hey guys.. I run an online radio station, and I'm not 100% satisfied with the revenue being generated by my advertising setup. Currently I run a randomizer script which incorporates 4 ad agencies; Fastclick, Casale Media, GMS1.net, and Valueclick. Site: www.indiebandradio.com My CTR is on average like this: 728x90/468x60: .15% Popunder: 12.84% Skyscraper: .08% Not great. Overall, I make between 180 and 230 dollars a month. This is enough to cover my costs, but my concern is that I could possibly be making more. Most of this is generated with the popunders. I did a test run with AdSense a few months back, and over a span of several days, I only earned about 10 cents. My question now is, with crappy clickthrough rates on embedded adtypes, would I be better off sticking with CPM agencies as I do now, or is it possible for me to make more using adsense solo, or in combination with the others? Thanks for the help guys, I like the atmosphere here
Adsense is contextual base advertising. There are number of problems attached with adsense already. #1 is Smart ( i say DUMB ) Pricing. If you can handle it better then give it try otherwise think another way. Dumb Pricing can piss you off without any reason. Adsense is itself a Science.