Switching from CPM agencies to adsense?

Discussion in 'AdSense' started by protegechris, Nov 12, 2005.

  1. #1
    Hey guys.. I run an online radio station, and I'm not 100% satisfied with the revenue being generated by my advertising setup.

    Currently I run a randomizer script which incorporates 4 ad agencies; Fastclick, Casale Media, GMS1.net, and Valueclick.

    Site: www.indiebandradio.com

    My CTR is on average like this:
    728x90/468x60: .15%
    Popunder: 12.84%
    Skyscraper: .08%

    Not great. Overall, I make between 180 and 230 dollars a month. This is enough to cover my costs, but my concern is that I could possibly be making more. Most of this is generated with the popunders.

    I did a test run with AdSense a few months back, and over a span of several days, I only earned about 10 cents. My question now is, with crappy clickthrough rates on embedded adtypes, would I be better off sticking with CPM agencies as I do now, or is it possible for me to make more using adsense solo, or in combination with the others?

    Thanks for the help guys, I like the atmosphere here :)
     
    protegechris, Nov 12, 2005 IP
  2. dzcap

    dzcap Well-Known Member

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    #2
    now is the worst time to get into adsense, just forget about it
     
    dzcap, Nov 12, 2005 IP
  3. Nokia999

    Nokia999 Guest

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    #3
    Adsense is contextual base advertising.
    There are number of problems attached with adsense already.
    #1 is Smart ( i say DUMB ) Pricing.
    If you can handle it better then give it try otherwise think another way.
    Dumb Pricing can piss you off without any reason.
    Adsense is itself a Science.
     
    Nokia999, Nov 12, 2005 IP