Hi All Just wondered anyone could advise me on some problems I am having after moving from Adword Budget Optimiser Campaign to a regular bid based campaign. Although the BO worked well for us it was costing a lot of money and everything i read suggested it was the wrong way to use adwords. I spend a lot of time switching the campaign to a bid based one, improving key words and making sure we had decent bids. Now our impressions/Clicks/Conversions have fallen of a cliff! Just wondered if when you switch it takes time to build up your quailty score again or if I could be making some kind of unknown error. Any assistance would be much appreciated. Thanks!
How much were you paying per click? Maybe you're just not bidding high enough to be on the first page. Your keyword match types will have a lot to do with decrease in impressions. I don't know how long it will take to build back up if you switch back. I've never used the BO or switched back. I assume it would be within a day.