Like many of us, I'm running several sites with AdSense. Some of these sites content apply to same audience, so I run some AdWords advertising too. As Google changed the reporting so that we can see how much we get from site targeted advertising and how much from content targeted, I tried a site targeted campaign on my own site. After running that for a while I checked how much did I use to this campaign and how much I earned. I learned that Google pays fair amount of the money to publisher. But the best effect was that my own campaing pushed the other bids up, so my PPC got up with few cents and that rised my CPM 10 - 15 cents. So, I'm running a AdSense campaign in my site A, advertising my site B. With running this campaing the CPM in site A rises and I get more visitors in site B and with the increasing traffic the income from site B rises too. And this works too, honest.
VERY VERY interesting idea I might invest a hundred in doing that with site A advertising B and B advertising C and C advertising A.. and see what happens. Brilliant Idea! I would most definetely agree with the first three, but loyal visitors wont do anything for you since firstly your return visitors wont look to click on ads, and if they do, it could be seen as click fraud if they do it too often. Also the first three are a sure way to earn good money, but I see nothing wrong with using various LEGAL tricks to try to increase earnings. After all if you bump 1500 clicks up 2-5 cents thats $30-$75 bux extra
I did not understand. (because of language) A=Site with Adsense and B= Advertising with Adwords how comes that A is getting higher, if these 2 Sites are not linked ore something and A is not advertised with Adwords ?? Has Site B also Adsense on it? sorry.
Very well done . Good tip to use AdWords on your sites, in order to improve linking to another site thats yours. Maybe I will try using Adwords in order to improve my traffic.
Interesting idea. But, wouldn't it be cheaper and just as effective to put a prominent link to site B on site A, instead of paying a commission to Google for the traffic? Or, are you saying the point is to push up CPC and CPM rates for your website? As I understand it, you are saying that by bidding for advertising space on your own website, you are forcing up the bids from other advertisers. And this is resulting in a net increase in revenue, after deducting the cost of advertising your site B on your site A, because the clicks rates are higher. You are not concerned that Google or your advertisiers may think you are manipulating the rates?
It is my belief that if google make a link between your site and your adsense/adwords account then you might well be on thin ice with them if not banned. I would be very wary of this methodoligy, and even moreso about broadcasting it.
Um, guys, take a moment to think about this. He's inflating his Adsenes earnings by advertising on his own site. Now I haven't read the TOS as thoroughly as the rest of you, but this seems very much like an inflating of one's Adsense earnings through artificial means (re: advertising on one's own site). Maybe it's acceptable and maybe not, but it's not hard to see that this is NOT allowing the Ads to earn normally, but rather a manipulating of Adsense. I would be very, very careful if I were you...
I don't think Google would care if he did this. Google earns some money for every click that's made through Adsense. Soo, logically he would be losing money. I didn't read anything in the TOS by driving traffic to a site with Adwords, while the ads are on your own site. But I agree with Jackburton2006 if you say that you should be careful. It would be disappointing if you would get a ban for this..
He's not necessarily advertising on his own site, but he's bidding for the same "words" and if the market is hungry enough the other players will want to outbid him. His ads may not even appear on his site since the bidding is for words, not sites. It's an interesting idea.
No, he IS advertising on his own site. He is doing a site targeted campaign. You pay a cost per thousand impressions rate for these campaigns. He said: In other words, by using a site targetted CPM campaign on his own website he is forcing the CPC rates higher as advertisers compete to be there. Because we deal with Google we think we are putting one over on a billionaires. But, Google is the ad broker, not the advertiser. This method is forcing the actual advertiser to pay more than would otherwise be the case to appear on the website. The advertiser is your customer and you are tricking him into thinking there is more demand for your, limited, advertising space than is really the case. I do not know is this is specifically covered by the TOS. But, I suspect it is a violation and would, to the extent Google is aware of such things taking place, put Google at risk of yet another class action lawsuit from advertisiers who become miffed that they are being manipulated into paying more than would otherwise be the case.
My understanding was he was using AdWords to advertise one site (which doesn't have Adsense, I'm assuming) and then running Adsense on a second site. I'm 99% I saw something in the TOS about not being able to have Adsense on sites that are in the Adwords mill... so this is almost like a loophole. He is indirectly increasing CPC and traffic. At least, to my understanding.
Here's the thing: if this is against the TOS, Google will no doubt know about this now, as they have trolls on all the major webmaster boards. It isn't very smart to advertise such a grey area on such a public board...
Its an old tactic.. Theres merit in it but if you do it wrong you'll potentially lose heaps of money. Good luck to those that attempt it... ps. it is against googles TOS to use adwords to drive traffic to an adsense page. But if you put a middle page between the adwords page and adsense page then you'll be fine(as long as the middle page has a high drive thru rate to the adsense page that is)!
go back and re-read what he wrote: "So, I'm running a AdSense campaign in my site A, advertising my site B." he's not advertising site A on site A... he's advertising another website on site A, another website that he just happens to own. if someone else owned site B instead of him, there wouldn't even be a thread about it. since the going rate for cpm ads is typically less than $1 per thou, the only way his plan would work is if: 1) his typical adsense epc averages out to less than $1 per thou(lousy!) 2) he's paying way above the going cpm rate of $1 per thou if you are an adsense noob, take a look at your advanced reports, "show data by", then select "individual ad unit"... it'll automatically show your earnings as ad unit impressions, instead of page impressions, so that you can see how much you'll have to pay for the site-targeted cpm being recommended in this thread. i'm not going to throw that kind of money at cpm ads, lol, so it would appear that ymmv depending on what your site is like. the other thing to remember is that you'd still have to take the adwords budget out of whatever theoretical income increase that you'd see on site A... i just don't see a profit happening there, so it's probably not a tos violation.
I think he misspoke (mistype?) when he said "I'm running a Adsense campaign on Site A", as you don't "run" Adsense "campaigns", but you DO run Adwords campaigns. I guess we'll have to wait for him to clarify, if he does.
I did not misunderstand the original post. He is doing a site directed CPM advertisement of Site B on Site A with the intent of driving up up the CPC rates for advertisers on site A. Thus, the title of the thread: "Sure way to increase AdSense income" This issue revolves entirely around intent. This is somewhat similar to selling the ads directly and claiming that rates have got to go up because this guy at Site B wants to buy a big block of advertising -- but failing to tell your customer -- the advertiser -- that you own both sites. On the other hand, I recognize that there are legitimate reasons to advertise site B on Site A. But, that begs the question of why not just place an advertising link on the page? I can only presume the other advertisers are paying enough to generate a profit above and beyond the cost of CPM ads.