I run a Halo Reach website at http://www.haloreachbeta.com. I am running adsense on my ads and I'm getting extremely low payments per click, typically less than 10 cents. However when I look at an adwords campaign for the keyword "Halo reach", the minimum bid is $1.00. So why are the adsense clicks worth so little? I'm getting 50k uniques per month and barely pulling in 50 bucks for it.
Mostly from the United States, with some from the UK and Canada as well. The whole site is designed for that audience as well.
You may want to look into related keywords that offer higher CPC and start publishing content around those keywords but still using your main keywords.. This should increase your earnings.
You bet. But no ones really know how much cut you really get. For a dollar click 10/20 cents i dont think its uncommon. You also have to take number of ads you displayed into considerations. The lesser ad you have the higher the cpc is. Another factor may be due to a lower bid for the kw, which dont really reflect on keywords tools realtime. If you have a adword account try bidding the ad to see how much are prople bidding in your kw
I have an adwords account and like I mentioned earlier, the minimum bid to even get my ad seen for that keyword is $1.