Want an almost guaranteed trick to increase your CTR? Think back to your high school english class for this one. It's called alliteration . If you forgot, it is the repetition of a leading vowel or consonant sound in a phrase. In other words using the words that start with the same letter. I have done a lot of testing with this, and using this trick almost always leads to a higher CTR. Check out my blog post at CDF networks for examples and how to use this trick...
Great trick. Breakingben, It doesn't repeat keywords, but repetition of a leading vowel or consonant sound in a phrase. It's different!
Its for adwords, and its repeating keywords. Wow, EXCELLENT tip =) Never would have tried this. I imagine it would work well with CPM text campaigns as more clicks cost more anyway, so the best place to use it would be cpm text ads.
Guys, it's not about repeating keywords. It's about using words in your ads that start with the same letter. People are subconciously drawn to these phrases, it works like a champ.